One of the new year resolutions is to make changes where changes were due.
In the end of the day, it isn't something that I see value in continuing because my own preference of a first name is different. My preference is for an international name that works good in whatever location. So, name changed. This transition should only be completed around 2020. In the meanwhile please do accept my apologies in advance for any confusion this might bring until the dust settles.
If you met me through the old name, please do continue referring to the old name if you really prefer. From here forward, you might find my name written simply as Max.